Airline e-Commerce: Log on. Take off. by Michael Hanke
Airline e-Commerce: Log on. Take off. by Michael Hanke PDF, ePub eBook D0wnl0ad
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.
This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.
- Digital properties & features
- E-marketing
- E-sales & distribution
- Web customer service
- E-commerce organization
- E-commerce strategy
Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.
From reader reviews:
Ted Bryant:
This Airline e-Commerce: Log on. Take off. are reliable for you who want to be described as a successful person, why. The reason of this Airline e-Commerce: Log on. Take off. can be one of several great books you must have is giving you more than just simple reading food but feed a person with information that possibly will shock your prior knowledge. This book is actually handy, you can bring it all over the place and whenever your conditions in e-book and printed kinds. Beside that this Airline e-Commerce: Log on. Take off. giving you an enormous of experience such as rich vocabulary, giving you trial run of critical thinking that we understand it useful in your day action. So , let's have it and revel in reading.
Celeste Silver:
The reason why? Because this Airline e-Commerce: Log on. Take off. is an unordinary book that the inside of the publication waiting for you to snap the idea but latter it will jolt you with the secret that inside. Reading this book adjacent to it was fantastic author who have write the book in such wonderful way makes the content inside of easier to understand, entertaining means but still convey the meaning totally. So , it is good for you for not hesitating having this nowadays or you going to regret it. This amazing book will give you a lot of benefits than the other book get such as help improving your skill and your critical thinking means. So , still want to postpone having that book? If I ended up you I will go to the e-book store hurriedly.
Hattie Leclair:
Does one one of the book lovers? If so, do you ever feeling doubt when you find yourself in the book store? Attempt to pick one book that you find out the inside because don't judge book by its protect may doesn't work is difficult job because you are frightened that the inside maybe not seeing that fantastic as in the outside search likes. Maybe you answer may be Airline e-Commerce: Log on. Take off. why because the excellent cover that make you consider with regards to the content will not disappoint you. The inside or content will be fantastic as the outside as well as cover. Your reading sixth sense will directly guide you to pick up this book.
Read Airline e-Commerce: Log on. Take off. by Michael Hanke for online ebook
Airline e-Commerce: Log on. Take off. by Michael Hanke Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Airline e-Commerce: Log on. Take off. by Michael Hanke books to read online.
No comments:
Post a Comment